My covid hiatus
After a long hiatus due to the pandemic, Soederlund bags are returning back to business. As the world slowly and carefully starts to take steps into a new normal, we want to be there to help each and every one of you to find a beautiful and organised new normal.
Organise your morning chaos and start the day right
When you are stepping to the world prepared, with your compartments in check, it is easy to master them all!
Back to work like a ladyboss
Remember how you used to think about back to school? You had to get some new clothes, had to buy some new pens and a cute notebook, had to have a new lipgloss. It's time to bring that thinking back and get excited about the opportunity to reinvent yourself!
How to carry the glow in your makeup bag
Every spring magazines are filled with instructions on how to get glowing for the new season. Every season I find myself wondering why they are suc...
A day at the (makeup bag) office
Working for yourself is a funny business. It kind of feels like not working at all, but then again it can take up all your time and then some. What...
Business travel dining
As you may know, I travel quite a bit for work. I’m writing this sitting in a cafe at the gothic quarter of Barcelona, listening to Womack's 110th...
You are the CEO
Soederlund Shop turned 1 year old on the 27th of December. I celebrated with my family by traveling to New York - on business for my day job. It...
Easiest way to stay chic?
Ever noticed that after a long and busy day at the office or on the go, you barely had time to touch up your makeup? That's when preventive measure...
ELLE and Green beauty as the new standard of luxury
I recently wrote an article to ELLE about how green beauty is defining a modern meaning to luxury cosmetics.
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